To truly thrive—and be fulfilled while doing it—salespeople must embrace a mindful way of working and living. Why? Because people aren’t just buying products anymore—they're seeking connection,
authenticity, and trust.
Mindfulness awakens these powerful qualities within you. It sharpens your presence, deepens your empathy, and unlocks your creativity. When you sell mindfully, you don’t just close deals—you open relationships.
And in a world starved for meaning and real human connection, that’s what sets you apart.
Podcasts
From preparing your day, to and through the end all of your sales activity, you will be touched by, informed by, and practice selling more mindfully.
Via an abundance of topics and discussions with experts, you and/or your team will integrate the key qualities of mindfulness into your approach, which will help differentiate yourself, and have an immediate and positive impact on your sales and your team.
A sample of topics include:
-
Building Trust thru Presence
-
Mindfully Managing Stress and Time Management
-
Mindfulness to Prospecting
-
Mindful Dialogues
-
Mindful Presentations & Demonstrations
-
Mindfully Anticipating, Preventing and Handling Objections
-
Closing Mindfully
-
Mindfully Negotiating a Win-Win-Win
-
Working with Your Inner Critic
-
The Ego and Selling
-
Staying Focused and Calm
- Being Mindful of Your Team
- Developing Your Mindful Practice
- Mindfulness in The Midst of Selling
Mindful Coaching
Mindful Coaching is a powerful, practice-based approach to sales development—focused not just on what you say, but how you show up.
Through focused conversation, guided reflection, and dynamic role-playing, you'll cultivate real-time awareness and emotional intelligence that immediately impacts your current and future sales.
Your personalized 1:1 coaching experience will strengthen your ability to be present, even in high-pressure situations. It will help you integrate mindfulness into every aspect of your sales practice—from your first outreach to closing the deal. With consistent practice, the clarity and calm you develop become part of your professional identity.
This coaching process supports lasting transformation. You and your team will stand out—not just because you know your product, but because you bring a quality of presence that customers can feel.
That’s what makes people want to work with you—and what turns conversations into conversions.
Guest Speaking
Jonathan doesn’t just speak.
He connects!
Whether addressing a room of five or five hundred, he creates an energetic atmosphere where people feel seen, heard, and motivated to take action.
His ability to weave storytelling, sales wisdom, and mindfulness into each presentation leaves audiences not only laughing, but thinking deeply.
Colleagues and clients often remark that Jonathan’s talks feel like a blend of TED Talk, stand-up comedy, and a masterclass in personal transformation.
With over four decades of real-world sales experience, Jonathan brings an authenticity that’s rare on stage.
He doesn’t speak in theory—he speaks from lived success, failure, reinvention, and reflection. From boardrooms to global conferences,
Jonathan’s sessions consistently receive top ratings, with many attendees calling them “game-changing,” “the most memorable of the entire event,” and “a breath of fresh, mindful air in a high-pressure world.”
About Jonathan London
Jonathan has been the top salesperson and leader in many of the companies he worked with. He has also trained and coached over 20,000 people worldwide through his company The Improved Group. He has trained some of the best known companies in the world, and some of the best companies you may have never heard of.
He has had a mindfulness/meditation practice since he was in college.
He has written 2 books on selling, and just started his podcast Mindful Selling - If Buddha Were a Salesperson.
In his podcasts and coaching, he brings all of this experience together to make you the best, most successful, and happiest salesperson you can be.
He is the father of two beautiful daughters, has two wonderful grandchildren, is the youngest of 4 siblings, is a good friend, partner and a pal with his dog Maia.
He hopes that all of our mindful selling practices will contribute to the health and betterment of our world.
An excerpt from
Selling Mindfully
If Buddha Were a Salesperson*
Introduction: A Mindful Revolution in Sales
The purpose of this book—and the companion podcast—is to invite you into a more mindful approach to selling. One that not only helps you exceed your sales goals, but also enriches the experience for everyone involved. You don’t have to abandon your current methods; instead, you can infuse them with greater awareness, kindness, creativity, inclusivity, joy, and compassion. When you do, everyone benefits. Clients feel genuinely seen and valued, and you find deeper satisfaction—and success—in your work.
These times have reminded us of a profound truth: our lives are deeply interconnected, we are all part of an intricate web of mutual reliance.
Salespeople, too, play an essential role in this ecosystem. Our conversations, intentions, and presence have the power to influence more than just the bottom line.
What we need is a resurgence of humanity’s finest qualities—acts of generosity, creative collaboration, empathy, and service. This is not just a momentary response; it’s a model for how we can live and work moving forward.
So what if, rather than defining success purely by quotas and commissions, we chose to define it by connection, authenticity, and the positive impact we make? What if we approached each sales conversation with the intention not just to close, but to understand, to serve, and to uplift?
This book—and the podcast series Mindful Selling - If Buddha Were a Salesperson—goes beyond the traditional understanding of mindfulness as simply being calm or focused. Selling Mindfully explores the deeper qualities that mindfulness cultivates: compassion, insight, balance, resilience, and presence. When these qualities are woven into your daily sales practice, they transform not just your results, but your relationships and your sense of purpose.
A mindful salesperson is not only more attuned to the needs of their clients, but also to the energy of the moment. They listen more deeply, respond more wisely, and act with greater integrity. In doing so, they sell more naturally and live more meaningfully.
This is an invitation to evolve—not just as a salesperson, but as a human being. Welcome to Selling Mindfully – If Buddha Were a Salesperson.
* Publishing date TBD
Why Selling Mindfully in Today's World
is So Important?
Reimagining Success: The Mindful Path to Selling
In today’s world—overflowing with technology, data, and digital noise—people aren’t necessarily happier. In fact, many are quietly longing for something deeper: authentic connection with themselves, with others, and with the world around them.
This longing presents a powerful opportunity for today’s sales professionals.
Sales is no longer just about closing deals. It's about opening relationships. It’s about building trust, inspiring creativity, and delivering genuine value. At a time when authenticity is rare, your ability to show up with presence and purpose becomes your greatest differentiator.
Yet the profession of sales often comes with intense pressure—quotas, rejection, competition, and the constant drive to perform. While this can lead to success, it doesn’t always lead to fulfillment. Over time, the unrelenting stress can quietly wear down your joy, your motivation, and even your sense of self.
Mindful Selling – If Buddha Were a Salesperson offers a different path. One rooted in timeless wisdom and modern insight.
Through the practice of mindfulness—cultivating awareness, presence, and groundedness—you can navigate the demands of sales with greater calm, clarity, and confidence. You’ll not only improve your performance but also find more meaning in the work you do.
When you lead with mindfulness, you naturally develop the qualities that elevate every conversation and every connection: compassion, insight, creativity, joy, emotional resilience, and sincere care for others.
The result?
You become more than just a successful salesperson.
You become a force for good—making the world a little more human, one conversation at a time.